Mass Communication

Under PASTIC Development Project "Science Awareness through TV Channels " one of the activity is to organize Workshops of Scientists and Media Practitioners for popularization of Science through Mass Media.

S.NO NAME NUMBER OF PARTICIPANTS VENUE DATE
1 "Science Awareness through Mass Media" 41 Balochistan University of Information Technology & Management Sciences, Quetta 1-2 June, 2007
2 "Media & Science Awareness in the Knowledge Society" from September 42 Pakistan Forest Institute, Peshawar 5-6 September 2006
3 "Projection of Scientific Knowledge in Mass Media of Pakistan" 34 Holiday Inn, Lahore 8-10 June, 2006
4 "Science in Mass Media" 31 Department of Mass Communication, Allama Iqbal Open University 8-10 Januarry 2006
5 "Science in Mass Media: Genetics and Allied Sciences" 42 Department of Genetics, University of Karachi 7-9 June, 2005

Objectives of the workshops

  1. The main objective of the workshop was to provide a forum for scientists and media practitioners so that they can discuss and come up with suitable ways and means to popularize science through mass media.
  2. Another objective was to strengthen and promote the role of scientists and mass media and enhance their interaction for promotion of S&T in the country and promote skills and good practices in the communication of science in the country. The workshop was expected to do the much needed job of capacity building of both scientists and the media practitioners.

Focus of the Workshops

The workshop mainly focused on the fact that improved collaboration between scientists and media people will not only help in making science understandable for masses but would also result in improved utilization of the research results through commercialization of science and technology in the country.

Target Audience

The workshops was designed for
  • Scientists
  • Journalists
  • Television Producers
  • Public Relations Persons and
  • People concerned with propagation of science
  • The theme of the first workshop was “Science in Mass Media: Genetics and Allied Sciences” organized in collaboration with the Department of Genetics, University of Karachi in 7-9 June, 2005 at Karachi. 42 participants from different S&T organizations and Print and Electronic Media participated in the workshop participants participated in the workshop.

    The second workshop was on “Science in Mass Media” organized in collaboration with Department of Mass Communication, Allama Iqbal Open University, from 24-26 January, 2006, at Islamabad. . 31 participants from 19 different S&T Organizations and Print & Electronic Media participated in the workshop. Proceedings of this workshop has been published.

    The third workshop was on “Projection of Scientific Knowledge in Mass Media of Pakistan” from 8-10 June, 2006 at Lahore. 34 participants from 20 different S&T organizations and Print and Electronic Media participated in the workshop.

    The most important aspect of this workshop was that it was attended by literary personalities from the media like Amjad Islam Amjad, Asghar Nadeem Sayed, Muneeza Hashmi, Tajdar Alam, Dr. Amjad Pervez and Mr. Mazhar Qyum, The Nation, as well as eminent personalities from the scientific community such as Dr. Anwar Nasim, Dr Ghulam Murtaza, Dr. Naveed A. Malik, Dr. A. R. Shakoori, etc. Their presence made the whole workshop environment very literary and interesting.

    The fourth workshop was on “Media & Science Awareness in the Knowledge Society” from September 5 - 6, 2006, Pakistan Forest Institute, Peshawar. 42 participants from 22 different S&T organizations and Print and Electronic Media participated in the workshop. Proceedings of this workshop has been published.

    The fifth workshop “Science Awareness through Mass Media” was organized in collaboration with Balochistan University of Information Technology and Management Sciences, Quetta from 1-2 June, 2007 at Quetta. 41 participants from different S&T organizations and Print and Electronic Media participated in the workshop.

     

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